Maui County welcomed 2,207,826 tourists in 2004; 2,263,676 tourists in 2005; and 2,405,257 tourists in 2006 with total tourist expenditures of US$3.5 billion for the Island of Maui alone. While the Island of Oahu is most popular with Japanese tourists, the Island of Maui tends to appeal to visitors mostly from the U.S. mainland and Canada: in 2005, there were 2,003,492 domestic arrivals on the island, compared to 260,184 international arrivals. The big tourist spots in Maui include the Road to Hana, Haleakala National Park, and Lahaina.
The Road to Hana is a highway that runs along the east coast Maui which curves along many mountains and beaches. Even though the drive is very long and curvy, the beautiful waterfalls and black sand beaches are well worth it. Haleakala National Park is home to one of the most beautiful sunrises in the world. Drive up the cold, dormant volcano to view the sunrise, but be sure to bring some blankets because it is much different from the weather during the day at the beach. The temperature from atop the summit can be as much as 32 degrees colder than the resort areas. Lahaina is one of the main attractions on the island with an entire street of shops and restaurants which lead to a wharf where many set out for a sunset cruise or whale watching journey. It is also a port of call for many cruise ships. Snorkeling can be done at almost any beach along the Maui coast.
The main tourist hotel and condo areas are West Maui (Kaanapali, Lahaina, Honokowai, Kahana, Napili, Kapalua), and South Maui (Kihei, Wailea).
In April 2008, Hawaii suffered a major loss in tourism due to the bankruptcies from both ATA and Aloha Airlines. The increased demand on the remaining airlines forced prices up, making travel to Hawaii less desirable.